You are continuing to develop your marketing plan project for final delivery. In this portion of the project, you will be addressing the marketing strategy for the company you chose

You are continuing to develop your marketing plan project for final delivery. In this portion of the project, you will be addressing the marketing strategy for the company you chose in Unit III to develop its marketing plan. This section represents the heart of the marketing plan. Here, this portion enables the marketer to create the necessary strategies for implementation. It also enables the marketer to provide the objective basis for these strategies. The format also enables the marketer to objectively describe, in detail, each section in order to give the marketer’s intended planning audience the ability to judge the soundness of the proposed strategies. It is important to be as specific and detailed as possible. It will in judging the plan’s effectiveness and use of required resources in the next section. In this assignment, you will research, analyze, and create the marketing plan sections described below. Your assignment will be a minimum of three pages in length. Ensure that you identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan. Your sources should be from the _, but you may also include outside sources as well. All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations.

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