Boulder Colorado, June 15, 2021 NEWSWIRE) — HONG KONG, June, 15th, 2021- Worldwide leader in portable espresso makers, Wacaco Company Ltd, is bringing their most compact and pro-oriented portable espresso

Boulder Colorado, June    15, 2021 NEWSWIRE) — HONG KONG, June, 15th, 2021- Worldwide leader in portable espresso makers, Wacaco Company Ltd, is bringing their most compact and pro-oriented portable espresso machine to market. The Picopresso is a high-end manual espresso machine based on Wacaco’s patented and groundbreaking piston-driven espresso machine technology, as seen in the Picopresso’s predecessors the Nanopresso (released in 2017) and Minipresso (released in 2014). The original Minipresso was the first of its kind and redefined the category of hand-held portable espresso makers. picopresso 52MM ECO:—.”Ciiii-00 4.5         1146.0,1gliTcliPY From that heritage and know-how Wacaco has developed a product that marries the convenience and versatility of an espresso maker that fits in the palm of your hand with the design and capabilities of a high-end cafe quality machine. This specialty coffee machine features a naked portafilter, so users will see delicious creamy espresso flowing directly from a standard 52mm 18- gram stainless steel filter basket during the brewing process. With the Picopresso there are no shortcuts. Each home brewer must master the art of manual espresso making by dialing in the correct grind size, tamping, and perfecting pulling technique — their reward; an authentic cafe- quality espresso that will rival any expensive high-end machine. “The world of manual home espresso enthusiasts is growing, and Wacaco is positioned to be at the forefront of this movement,” says Hugo Cailleton (co-founder). Our machines have enabled millions of our customers to adventure and brew remotely in some amazing locations.” This new brewer is an assembly of quality; dedicated to elevating and extracting the essence of each coffee bean in flavor and character. With the Picopresso home baristas will have the opportunity to master both the artful and scientific aspects required by the “ritual” of espresso making. 3 The Picopresso is set to retail at $129.90 USD and will be offered at a discount of $99.90      USD     (RM416)   during  the   launching   period  of   June via -.`•’-‘,.:.. I…….. IETO                                      nalopresto 15th      –     31st,      2021 Height Weight Water Reservoir capacity Maximum pressure Compatible with capsules Colors Source: 7.5 cm 360 g. 70 ml. 8 bars. The Minipresso GR is not compatible with capsules, but the Minipresso NS version is. Black 15.5 cm                                         10.5 cm 336 g.                                            350 g 80 ml.                                            18 ml 18 bars.                                         18 bars The Nanopresso is compatible with            Not compatible with NS capsules.                                    capsules Black, larva red, moss green, artic blue, chill white, spring run, summer session, fall break and winter ride. Orange Tattoo                         Black Series, Elements Arctic Blue, Nanopresso Pixie, Jungle Series, Journey Series Winter Ride. 4 1.     Describe the target market profile for based on the elements of bases of consumer segmentation.                                                                                                                          (5 marks) 2.     Explain the (3) levels of product for Wacaco Picopresso.                                           (7 marks) 3.    Wacaco intended to introduce Picopresso in Malaysia by March 2022. a.  Suggest appropriate pricing strategy. Support your recommendation.           (3 marks) b. Suggest suitable distribution strategy for the initial four months Support your recommendation.                                                                                                                                      (3 marks) c. Suggest promotional tools to create awareness among its target market. Elaborate on how to implement each tool.                                                                                   (12 marks)

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