Phase one markting PRODUCT BACKGROUND (5 points) Provide background information on the product such as its purpose, uses and the needs that it fulfills – functional and psychological and its

Phase one markting PRODUCT BACKGROUND (5 points) Provide background information on the product such as its purpose, uses and the needs that it fulfills – functional and psychological and its position in the marketplace vs. its competitors. PRODUCT HISTORY (5 points) Provide historical information on the company and product. CURRENT MARKETING STRATEGY (65 points) Target market 5 points Describe the primary consumer of your product. Product 15 points Compare your product’s features with those of the top 2 competitors.  Discuss unique elements that to distinguish your product from its competitors. Evaluate and compare the different brands, sizes, packaging, quantities, and features. Compare the packages for your product and its top 2 competitors.  Discuss the unique visuals and messages found on your product that to distinguish it from the competitors and represent the quality of the product. Price 15 points Compare pricing for the products in this category.  Determine a price per unit comparison (makke a table or spreadsheet to illustrate, if ful) Place 15 points Evaluate the retail channels and retailers that the product is sold through. Discuss how the product placement within the store affects sales and customer perception. Promotion 15 points Identify the different types of media used to advertise your product.  Evaluate the messages used in the advertisements and discuss their effectiveness is making consumers buy the product. Evaluate messaging specific to your product.

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