Case Study: Disney
The Happiest Brand On Earth
Analyze the problem, and prepare a group memo report (max: 2-5 pages, SINGLE spaced) include the following topics.
– General Overview of the Case
– Issues, alternatives, challenges you identified in the article
– Your recommendation for action, and why you recommend it; you must support what you recommend.
– anwer the questions, if any, at the end of the case.
– generate a list of questions (minimum 4-5) for the rest of the class to encourage participation.
Powerpoint Slides 10 Slides:
2 Background/ Video
4 Questions, each question on a slide ( the questions are attached)
2 Discussion questions (raise questions for the class)
2 Overview, What I learned from chapter 2 NOTE: Please talk about the SWOT Analysis that is the best example for chapter 2.