Every week throughout this course you have created a section of your business plan. It is now time to combine every element, which will be completed in two parts.

Every week throughout this course you have created a section of your business plan. It is now time to combine every element, which will be completed in two parts.

Step 1 – Executive Summary
An executive summary is comprised of key points of your business plan. Your executive summary should be no more than 2 pages and include:

  • The name of your business
  • Where your business will be located
  • The mission of your business
  • The product or service you are selling
  • Who your ideal customers are
  • How your product or business will stand out in the crowd
  • Who the owners of the business are and what experience they have
  • An overview of the future prospects for your business and industry
  • An overview of the amount and uses of required initial financing

Step 2 – Final Business Plan
Your final submission should incorporate suggestions and feedback from previous submissions and include the following:

  1. A cover sheet that includes:
    • Basic company information (name, address, phone number, and web address)
    • The company logo
    • Contact information of the owner(s) and any officers (name, titles, addresses, phone numbers, and e-mail addresses)
    • The date the business plan was created
    • The name(s) of those who prepared the plan
  2. A Table of Contents
  3. Business plan in the following order
    • Executive Summary
    • Table of Contents
    • Company Information
    • Industry Analysis
    • Market Analysis
    • Strategic Plan
    • Financial Plan

Use clear, concise, complete sentences, transitions between paragraphs, standard spelling, grammar, and punctuation as expected in a professional business plan.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504

Need Help? Click here for complete drop box instructions.

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

The Controls section of the marketing plan serves as a guide for evaluating the overall plan. It also helps to ensure that the plan will be implemented and executed properly.

The Controls section of the marketing plan serves as a guide for evaluating the overall plan. It also helps to ensure that the plan will be implemented and executed properly.

To complete your Controls section, provide 1-3 paragraphs and/or charts, regarding each of the following items:

  • Implementation Plan: This section details how you will turn your plans into results. You will need to provide a list of marketing tactics/actions that must be taken immediately to ensure the overall success of your Marketing Strategies (you completed this section earlier in your plan). For each tactic, describe what has to be performed in order to carry out the tactic. Remember that you implementation tactics are operational tactics. For example, if one of your strategies includes Internet Marketing, then, one of your implementation tactics would involve setting up a website. You would also list the completion date for each tactic. (Charts work really well for Implementation Plans).
  • Marketing Organization: In this section, you will provide details regarding the names, titles, and responsibilities of the people in your marketing department. This section will answer the question, “who will be handling what?”
  • Contingency Plan: This section provides information detailing what you will do if things do not go according to plan. Discuss potential risks and difficulties, then, talk about how you will monitor those potential problems. Finally, define an alternative plan of action in case the “potential problems” that you’ve identified, actually turn into “real problems.”
 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company. Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512

Discussion 

Consider the many means of differentiating products and services. Which technology brand does the best at impacting consumer buying decisions? Why? In an attempt to maintain diversity in this discussion forum, please bring a different brand example into this discussion than your fellow classmates. 

Case Study

Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company. Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 1: Procter & Gamble (pp. 332–333)

1. Using segmentation strategies, what are the target market(s) for P&G? How does this relate to the company’s brand management strategies?

2. Who are the top three competitors of P&G, and what are their advantages/disadvantages with respect to their competitive product/service strategies?

3. P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categories?

4. With social media becoming increasingly important and with fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?

5. What risks will P&G face in the future?

Option 2: Caterpillar (pp. 394–395)

1. Using segmentation strategies, what are the target market(s) for Caterpillar? How does this relate to their brand management strategies?

2. Who are the top three competitors of Caterpillar, and what are their advantages/disadvantages with respect to their competitive product/service strategies?

3. What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar’s products differ from competitors.

4. Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for this company?

Option 3: The Ritz-Carlton (pp. 424–425)

1. Using segmentation strategies, what are the target market(s) for The Ritz-Carlton? How does this relate to their brand management strategies?

2. Who are the top three competitors of The Ritz-Carlton, and what are their advantages/disadvantages with respect to their competitive product/service strategies.

3. How does The Ritz-Carlton match up to competing hotels? What are its key differences?

4. Discuss the importance of the “wow stories” in maintaining top quality customer service for a luxury hotel like The Ritz-Carlton.

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Why did you choose either the agile or the waterfall method for your project

This week, you will finalize your Project Risk Management Plan. You will complete the items in the Project Risk Communications section.

  1. Update any previous sections as needed based on instructor feedback or a review of the project information.    
  2. Create a communications matrix for communicating the risk elements to your project stakeholders. The matrix should include the individual stakeholders (who), risk content (what), method used to transmit the information (how), and the frequency (when). These items should be specific to each stakeholder. An example matrix is as follows:

StakeholderRisk ContentMethodFrequency

  1. Write a memo to the project sponsor, responding to the following questions:
    • Why did you choose either the agile or the waterfall method for your project?
    • Was the risk identification process appropriate for your project? Why or why not?
    • How did the quantitative and qualitative risk analyses help you in prioritizing the project risks and assigning numerical values?
    • What were some of the risk response strategies you did not use, and why were these not appropriate for the risks?
    • What are some ways that the risk management activities can be improved in future projects?
  2. Update the References page, and update the Table of Contents to show the correct page numbers. 
  3. The deliverable length for this section is 750–1,000 words. Your completed plan should be 3,750–5,000 words total for the entire plan.
 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"