Marketing Plan and the marketing elements contained

Using the Waters Bottling Company in Module 1 (attached below), continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

  • The Product
    • Product Levels: Core, Actual, & Augmented (Packaging)
    • Product Life Cycle
    • BCG Model
  • Services Marketing
  • Price Determination & Pricing Strategies
    • Supply & Demand
    • Competition
    • Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4 page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc.

 
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company selection.

  •          Instructions       There are three written assignments in  the course, in which you will use the same organization to analyze the  culture and make recommendations.  Therefore, it is essential you start  to think now about your company selection.     Consider  selecting a company you work for, a company a family member or friend  works for, or a civic organization. To ensure your selection sets you up  for success in all three assignments, be sure to review the  and ensure that your selected company:  
  • is one you are familiar and can draw on internal processes the public (outsider) is unaware,
  • has true issues that need to be resolved, and
  • allows for realistic and enforceable solutions for the organization to be successful.
  • When  you are ready to begin this assignment, select begin at the bottom of  the page and use the provided textbox to address the following:  
  1. Identify the company that you want to research for the three written assignments in the course.
  2. Describe the organizational issue in your chosen company.
  3. Explain why the issue hinders organizational efficiency.
 
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stock exchanges.

Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link above.

A. In your own words, please identify two different stock exchanges in the United States. Describe the similarities and differences between the two stock exchanges. Identify one stock from each of the two stock exchanges.

B. Using the two stocks you identified, determine the free cash flow from 2013 & 2014. What inference can you draw from the companies’ free cash flow?

C. Using the 2016 & 2017 financial statements for both stocks, prepare two financial ratios for each of the following categories: liquidity ratios, asset management ratios, and profitability ratios. You should have a total of six ratios for each stock, per year. What challenges, strengths, or weaknesses do you see? Please be articulate.

Financial Management: Theory and Practice

15th Edition

Eugene F. Brigham , University of Florida

Michael C. Ehrhardt , University of Tennessee

(Brigham xxviii)

Brigham, Ehrhardt. ACP Financial Theory & Practice, 15th Edition. Cengage Learning, 2/2017. VitalBook file.

 
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a PowerPoint presentation with voice-over

You will create a PowerPoint presentation with voice-over. The voice-over will be the narrative you would be presenting as if this were a live presentation. (Voice-over will be done by me) You will need to include all speaker notes to complete your voice-over

Your previous assignment will be the starting point for your PowerPoint presentation.

Begin with a brief introduction on the Introductory Slide. Then, using your Unit 4 Case Study assignment as the basis, build a PowerPoint Presentation that discusses all required components of the Unit 4 Case Paper. 

Refer to the attached documents for more information regarding the assignment as well as additional readings/references. TURNITIN must be under 20%

 
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