Ct 8-marketing plan for an existing company; promotion in a new


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 Create a marketing plan for an existing company of your choice. The marketing plan will introduce and promote an existing product in a new country. You must address all of the points required in Option 1, but do so in a PowerPoint presentation in a bulleted format.

Suggested slide setup and number of slides (25 slides):

  • Title
  • Executive Summary
  • Company Overview
  • Strengths
  • Weaknesses
  • Opportunities (trends)
  • Threats
  • Marketing Plan Objectives
  • Segmentation
  • Target Market
  • Positioning Map
  • Product (features and benefits versus the competition)
  • Price (compared with competition)
  • Price Strategy
  • Promotional Strategy
  • Place Strategy
  • Brand Strategy
  • CSR Strategy
  • Ethical/Legal Factors
  • Financial Projections
  • Implementation Plan
  • Evaluation & Control Metrics
  • Conclusion
  • References

The following are requirements:

  • 15-20 PowerPoint slides in the body of the presentation. Estimated page counts are listed above in each section.
  • Use APA format for references! Please use plenty of headings and sub-headings 
  •  Develop full paragraphs and full sentences.
  • Apply marketing models, theory, terminology, and concepts throughout the plan.
  • A minimum of 6 references

Please see attached for formatting