harley invades africa | Management Theroy and Practice | Saint Leo University


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Harley-Davidson is an American motorcycle manufacturing company. It features elegant designs and increased performance levels. Recently, Harley-Davidson has made forays into emerging markets such as sub-Saharan Africa. This has been aided by the increased popularity of motorcycles in these countries as they offer flexibility, convenience and are a cheaper alternative to vehicles. Harley-Davidson has targeted the female population in these countries,