International and entrepreneurial strategies | Marketing homework help


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Select ONE of these questions:

1.  Describe the four strategies that firms have available when they enter international markets.  What are the relative advantages and disadvantages of each?  Be sure to address the four strategies and not the entry modes.

2. Discuss the two opposing forces (cost reduction and adaptation to local markets) that a firm must deal with when they go global.   What are the results of these pressures and why?  

Should be a minimum of 300 words in APA format with credible references