This assignment is based on the article: Victoria’s Secret Faces Challenge From Target, (Links to an external site.)Links to an external site.By Khadeeja Safdar | Feb 25, 2019, WSJ.
Both the article and the perceptual mapping tool are posted below and attached.
SUMMARY: Target is launching lingerie and sleepwear lines, becoming the latest retail behemoth to challenge market leader Victoria’s Secret.
This article provides a good example of key marketing concepts including competitive strategy, branding, and positioning.
Your assignment: Create a visual perceptual map to illustrate where each of the competing lingerie and sleepwear brands are positioned in consumers’ minds relative to one another.