Questions: 1. Discuss three benefits and three drawbacks of…
Questions: 1. Discuss three benefits and three drawbacks of m-commerce in general. Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. 2. Define a social network and give at least three examples of how social networking can drive new business. Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
M-commerce, or mobile commerce, refers to the buying and selling of goods and services using mobile devices such as smartphones and tablets. It has gained significant popularity in recent years due to the widespread adoption of mobile devices and the development of mobile apps and websites. While there are several benefits of m-commerce, there are also some drawbacks that need to be considered.
One of the major benefits of m-commerce is the convenience it offers to users. With the use of mobile devices, consumers can make purchases anytime and anywhere, without the need to visit a physical store. This convenience factor is especially beneficial for busy individuals who may not have the time to go shopping. In addition, the ability to make purchases on the go increases customer satisfaction and enhances the overall shopping experience.
Another benefit of m-commerce is the potential for personalization. Mobile devices can collect data about users’ preferences and behavior, allowing companies to send personalized offers and recommendations. This enhances the shopping experience and increases the likelihood of customers making a purchase. For example, a clothing retailer can send targeted offers based on a customer’s previous purchases or browsing history, making the offer more relevant and likely to result in a sale.
M-commerce also offers opportunities for cost savings for both businesses and consumers. For businesses, the cost of setting up and maintaining an online store is generally lower than that of a physical store. This can result in lower operational costs, which in turn can be passed on to the customers in the form of lower prices. Consumers, on the other hand, can save time and money by comparing prices and finding the best deals online.
Despite its benefits, m-commerce also has some drawbacks that need to be taken into consideration. One of the main challenges is security and privacy. With the increasing use of mobile devices for financial transactions, the risk of data breaches and unauthorized access to sensitive information becomes a concern. Businesses need to invest in robust security measures to protect customer data and ensure a safe shopping experience.
Another drawback of m-commerce is the limited screen size of mobile devices, which can make it difficult to view and navigate through complex websites or product catalogs. This can result in a less engaging and frustrating shopping experience for users. Companies need to design mobile-friendly websites and apps that are optimized for small screens and provide a seamless user experience.
Additionally, m-commerce relies heavily on internet connectivity. In areas with poor or no internet connection, users may face difficulties in accessing online stores or making purchases. This limitation can restrict the accessibility of m-commerce to a certain extent.
In conclusion, m-commerce offers several benefits such as convenience, personalization, and cost savings. However, it also poses challenges in terms of security, limited screen size, and dependency on internet connectivity. Despite these drawbacks, the widespread adoption of mobile devices and the continuous development of technology are likely to drive the growth of m-commerce in the future.
References:
– Turban, E., Outland, J., King, D., Lee, J., & Liang, T.-P. (2019). Electronic Commerce & Mobile Commerce Management. In Electronic Commerce: A Managerial and Social Networks Perspective (pp. 343-379). Springer International Publishing.