In this assignment, you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system.
Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.
Begin by reading the article titled: Constructing a Weighted Matrix.
You may also want to familiarize yourself with CRM selection criteria.
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The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:
Each vendor’s ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.
- Create a weighted decision model that evaluates these CRM systems.
- Include a copy of your Microsoft Excel file that includes this model.
- In one page briefly describe the evaluation and make a recommendation to the company on the system that they should select.