Students the instructions, grading criteria, and the link to submit your strategic plan are included in this folder. Start on this right away. Each student will develop a strategic plan that highlights specific issues in the strategic management and marketing of a healthcare organization of his/her choice. The strategic plan will increase the student’s critical perspectives, awareness, and knowledge in the course subject area.Students may consult with me individually anytime during your paper writing. This is a mini strategic plan but it must include the following:
Introduction
In order to enhance their understanding of strategic management and marketing in the healthcare industry, students will be tasked with developing a mini strategic plan for a healthcare organization of their choice. This assignment requires students to critically analyze and address specific issues related to the strategic management and marketing of a healthcare organization. The purpose of this assignment is to increase students’ critical perspectives, awareness, and knowledge in the subject area.
Instructions
The strategic plan should be comprehensive and cover all key aspects of strategic management and marketing. It should include a detailed analysis of the internal and external environments of the healthcare organization, as well as a thorough evaluation of its strengths, weaknesses, opportunities, and threats (SWOT analysis). Students are also expected to identify and prioritize specific issues or challenges faced by the healthcare organization.
Furthermore, the strategic plan should outline clear and achievable goals and objectives, along with the strategies and tactics that will be employed to achieve them. It should also include a comprehensive implementation plan, detailing the necessary resources, timelines, and responsible parties for each strategy. Additionally, students should address potential risks and contingency plans to mitigate them.
Students are encouraged to conduct extensive research to support their analysis and recommendations. Relevant sources may include industry reports, academic journals, case studies, and expert opinions. It is important to critically evaluate and cite these sources to ensure the credibility and validity of the findings.
Grading Criteria
The assignment will be evaluated based on the following criteria:
1. Analysis of Internal and External Environments: Students should conduct a comprehensive analysis of the internal and external factors that may impact the healthcare organization. This analysis should include an evaluation of the organization’s strengths, weaknesses, opportunities, and threats.
2. Identification and Prioritization of Issues: Students should identify and prioritize specific issues or challenges faced by the healthcare organization. The selection of these issues should be supported by evidence and aligned with the organization’s strategic goals.
3. Goal Setting: Students should develop clear and achievable goals and objectives for the healthcare organization. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). The goals should also be aligned with the organization’s mission and vision.
4. Strategies and Tactics: Students should propose strategies and tactics that will be employed to achieve the goals and objectives. These strategies should be innovative, evidence-based, and aligned with the organization’s resources and capabilities.
5. Implementation Plan: Students should develop a comprehensive implementation plan, detailing the necessary resources, timelines, and responsible parties for each strategy. The plan should also address potential risks and contingency plans to ensure successful implementation.
6. Research and Citations: Students should conduct extensive research to support their analysis and recommendations. The use of credible sources, appropriate citation styles, and critical evaluation of the literature is essential for academic integrity.
Submission Guidelines
The strategic plan should be submitted through the provided link. The plan should be formatted professionally, following the guidelines provided by the instructor. The length of the plan should be appropriate to cover all necessary aspects, typically ranging from 10 to 20 pages, excluding appendices and references.
Conclusion
Developing a strategic plan for a healthcare organization allows students to gain a comprehensive understanding of the strategic management and marketing process. By critically analyzing and addressing specific issues, students can enhance their critical thinking skills and apply theoretical concepts to real-world scenarios. Through this assignment, students will be able to increase their perspectives, awareness, and knowledge in the field of strategic management and marketing in healthcare.