Social Engineering PSA(Public service announcement)1. Creat…
Social Engineering PSA(Public service announcement) 1. Create a 2-minute video about social engineering. It can be any aspect of social engineering. Your goal is to use Cialdini’s six principles of influence. 2. Create a storyboard of your video. It should contain pictures showing how your video will flow.
Answer
Introduction
In recent years, the threat of social engineering attacks has become a major concern for individuals, organizations, and governments alike. Social engineering refers to the manipulation and deception of individuals to gain unauthorized access to confidential information, privileges, or resources. To raise awareness about this growing issue, a public service announcement (PSA) in the form of a 2-minute video is proposed. The video will leverage Robert Cialdini’s six principles of influence to effectively deliver its message to the intended audience.
Cialdini’s Principles of Influence
Robert Cialdini, a renowned psychologist, has identified six principles of influence that affect human decision-making and behavior. These principles are reciprocity, scarcity, authority, consistency, liking, and consensus. By incorporating these principles into the video, it is possible to effectively influence individuals to take the necessary precautions against social engineering attacks.
Storyboard for the Video
The 2-minute video will consist of several scenes, each targeting a specific principle of influence. The scenes will be designed to capture the attention of the audience and deliver the message of vigilance against social engineering attacks. The following is a storyboard of the video:
Scene 1: Introduction (10 seconds)
– A captivating visual and audio introduction that grabs the attention of the viewers.
– A voiceover introduces the topic of social engineering and emphasizes its importance in the digital age.
Scene 2: Reciprocity (20 seconds)
– A scene depicting an individual receiving an unexpected gift or favor from a stranger.
– The voiceover explains the concept of reciprocity and how social engineers exploit this principle to gain trust.
Scene 3: Scarcity (20 seconds)
– A scene showing a limited-time offer or a rare item, accompanied by suspenseful background music.
– The voiceover discusses the principle of scarcity and how social engineers create a sense of urgency to manipulate their targets.
Scene 4: Authority (20 seconds)
– A scene featuring an individual posing as an authority figure, such as a technician or a manager, gaining access to restricted areas.
– The voiceover explains the principle of authority and how social engineers exploit people’s tendency to comply with perceived figures of authority.
Scene 5: Consistency (20 seconds)
– A scene illustrating an individual being asked to confirm personal details or passwords.
– The voiceover highlights the principle of consistency and how social engineers exploit people’s desire to maintain consistency in their actions.
Scene 6: Liking (20 seconds)
– A scene depicting an individual using charm and charisma to manipulate others into disclosing personal information.
– The voiceover explains the principle of liking and how social engineers leverage likability to deceive their targets.
Scene 7: Consensus (20 seconds)
– A scene where a group of people is shown falling victim to a social engineering attack.
– The voiceover emphasizes the importance of awareness and collaboration to protect against social engineering attacks.
Conclusion (10 seconds)
– A concluding scene reinforcing the importance of staying vigilant and taking necessary precautions against social engineering attacks.
– The voiceover encourages viewers to share the knowledge they have gained from the video with others.
By incorporating Cialdini’s principles of influence into the video, the proposed PSA will effectively raise awareness about social engineering attacks and motivate viewers to take actions to safeguard their personal and confidential information.