Choose a commercial on television or video on the internet related to a chronic and/or life-threatening illness. 1) Explain what it is about. 2) Did the commercial get the message across? Why or why not? If you were a patient, how would it make you feel? 3) How would you have put it together differently? Purchase the answer to view it
Title: Analysis of a Commercial for a Chronic and/or Life-Threatening Illness
Introduction:
Television and online advertisements play a crucial role in raising awareness about chronic and life-threatening illnesses. This paper aims to analyze a commercial related to such diseases, focusing on three key elements: the purpose and content of the commercial, its effectiveness in conveying the intended message, and the potential impact on patients’ emotions. Additionally, suggestions for improvements will be offered based on alternate approaches.
1) Explanation of the Commercial:
The selected commercial is titled “Living with Hope” and focuses on individuals living with multiple sclerosis (MS), a chronic and often disabling autoimmune disease affecting the central nervous system. The commercial showcases individuals from diverse backgrounds engaging in various activities such as hiking, art, and professional work. The narration highlights the challenges faced by these individuals due to their MS but emphasizes the importance of maintaining hope and resilience in the face of adversity.
2) Evaluation of the Message Conveyed:
The commercial effectively conveys the message of optimism and resilience in the context of living with MS. Through visually appealing images, it portrays the everyday lives of individuals who refuse to let their condition define them. By showcasing their ability to participate in a wide range of activities despite their challenges, the commercial aims to inspire other MS patients and their families.
However, there are several factors that require consideration regarding the message’s effectiveness. First, the commercial lacks specific details about the symptoms and experiences of individuals with MS. While the overall goal is to create a sense of hope, omitting significant aspects of the disease may limit viewers’ understanding of the condition’s impact on patients’ lives.
Moreover, the commercial fails to address the potential progression and unpredictable nature of MS. Omitting this information may lead viewers to believe that MS is a manageable condition without significant complications. This could create unrealistic expectations and misconceptions about the disease, potentially affecting patients’ decision-making and their ability to cope with future challenges.
If I were a patient, the commercial might initially create a sense of positivity and encouragement. Witnessing individuals succeeding despite their MS may increase hope and motivation to tackle the illness head-on. However, without a comprehensive understanding of the condition, doubts and anxiety may arise as patients begin to compare their own experiences with those depicted in the commercial.
3) Suggestions for Improvement:
To enhance the effectiveness of the commercial, several changes could be made. Firstly, a brief introduction to MS that includes its symptoms, prevalence, and potential progression should be added. This would provide viewers, particularly those unfamiliar with the disease, with a more accurate depiction of the challenges faced by MS patients.
Additionally, the commercial could introduce personal stories from different stages and types of MS. By including individuals with various experiences, the commercial would address the diversity of symptoms and progression patterns, thereby fostering a more comprehensive understanding among viewers.
Furthermore, the commercial should emphasize the importance of medical management and support resources available to MS patients. This would acknowledge that while hope and resilience are essential, appropriate healthcare and access to professional guidance are critical components of living with MS.
Conclusion:
In conclusion, the “Living with Hope” commercial effectively conveys a message of optimism and resilience in the context of living with multiple sclerosis. However, its limited focus on the positive aspects overlooks certain important elements of the disease, potentially creating misconceptions and unrealistic expectations for viewers. By incorporating additional information about the condition and personal stories from diverse MS patients, the commercial could enhance its ability to inform and motivate patients while promoting a more accurate understanding of the illness.