magine that you work as a project manager for a company that…

magine that you work as a project manager for a company that buys and sells used textbooks. The main sales channel is a Web application. A few customers have requested the creation of a mobile application with the ability to scan barcodes. The CEO wants you to prepare a formal business case before a decision is made on whether or not to build the mobile application. For this activity, you are free to draw assumptions on the company structure, costs, goals, and key performance indicators (KPIs). However, you must clearly document each if assumed. Write a two to three (2-3) page business case in which you: Your assignment must follow these formatting requirements: The specific course learning outcomes associated with this assignment are: Purchase the answer to view it Purchase the answer to view it

Title: Business Case for the Development of a Mobile Application for a Used Textbook Company

Introduction:
In today’s technologically advanced world, mobile applications have become a popular medium for businesses to connect with their customers. This business case aims to analyze the potential benefits and costs associated with developing a mobile application for a company that buys and sells used textbooks. The purpose of this business case is to assess whether investing in a mobile application is strategically aligned with the company’s goals and objectives.

Background:
The company, which primarily operates through a web application, receives a growing number of requests from customers for a mobile application with barcode scanning capabilities. The CEO believes that a mobile application would provide a competitive advantage and enhance the customer experience. The project manager has been tasked with preparing a formal business case to evaluate the viability of this request.

Objectives:
The main objective of this project is to thoroughly analyze the potential benefits and costs of developing a mobile application. Furthermore, this business case aims to assess the alignment of the proposed mobile application with the overall goals of the company. The key performance indicators (KPIs) will be established based on these objectives to ensure effective monitoring of the project’s success.

Assumptions and Key Variables:
1. Company Structure: The assumed company structure consists of a project manager, developers, designers, and a marketing team.
2. Costs: The estimated costs include initial development costs, ongoing maintenance, marketing expenses, and operational costs, such as server maintenance.
3. Goals: The company’s goals include enhanced customer engagement, increased sales, and improved brand reputation.
4. Key Performance Indicators (KPIs): KPIs will be established to measure customer engagement, app downloads, increase in sales, and customer satisfaction.

Benefits:
1. Increased Customer Engagement: A mobile application will provide an additional platform for customers to interact with the company, resulting in increased engagement and a higher likelihood of repeat purchases.
2. Enhanced User Experience: A mobile application with barcode scanning capabilities will simplify the process of selling used textbooks, making it convenient and time-saving for customers.
3. Competitive Advantage: A mobile application will differentiate the company from its competitors and attract new customers who are seeking a seamless buying and selling experience.
4. Improved Brand Image: By investing in technology and innovation, the company will be perceived as a forward-thinking and customer-centric organization.

Costs:
1. Initial Development Costs: These include the cost of app development, testing, and integration with existing systems.
2. Ongoing Maintenance Costs: Regular updates, bug fixes, and improvements to the mobile application will incur additional expenses.
3. Marketing Expenses: To ensure the successful launch and adoption of the mobile application, marketing efforts such as app store optimization, online advertising, and social media campaigns will be necessary.
4. Operational Costs: Server maintenance and hosting costs need to be considered in order to provide reliable and uninterrupted services to users.

Conclusion:
After a comprehensive analysis of the potential benefits and costs, it can be concluded that developing a mobile application with barcode scanning capabilities for the used textbook company is a viable investment. The mobile application aligns with the company’s goals and objectives, and the potential benefits of increased customer engagement, enhanced user experience, competitive advantage, and improved brand image outweigh the associated costs. By leveraging the opportunities offered by mobile technology, the company can stay ahead in the ever-evolving market and strengthen its position as a leader in the used textbook industry.